February 10, 2010

Integrated Marketing: Elevating Your Brand & Marketing Communications

Integrating Email, Social Media, and more to achieve your marketing goals

Part 1: Brand Relevance and Recurrence, Your Keys to Integrated Marketing Success
Online marketing and brand managers are often faced with the challenge of maximizing content relevance and recurrence with the primary goal of increasing marketing awareness and sales. However, content marketers often do one well and lack in the other. In this webinar, Pawan Deshpande CEO HiveFire, will discuss tactical methods of how to increase both relevance and recurrence in order to improve the overall effectiveness of their integrated marketing strategies.

Participants will learn to:

• Understand the differences and similarities between brand recurrence and brand relevance
• Why companies do well at one and not the other
• Why both are critical for successful integrated marketing
• What is the impact of each on consumer engagement

Part 2: Integrating Email & Social Marketing to Deliver on Your Marketing Goals
Email has long been a highly effective and measurable communications channel; driving desired responses from your target audience. But the game has changed. Increasingly, Consumers are spending more time engaged on Social Media networks like Facebook, Twitter, MySpace, blogs and YouTube.  Furthermore, much of this Social Media will be “consumed” on new Mobile devices. These channels employ new technologies and communicating with your audience requires adherence to brand new rules of engagement. In this webinar, Julie Valenti helps you understand proven tactics for elevating your marketing communications successfully into these new channels along with the inbox.  

Participants will learn (to):

• Weave social media tactics into email programs
• Feed email programs via smart social initiatives
• Map integrated  communications plan

The Speakers

The Moderator