November 5, 2009
Next Generation Business Blogging: Be Found, Be Engaging
The 2009 Gartner Technology Hype Cycle was just announced and corporate blogging is on its way to mainstream, for good reason. As marketers, we want prospects to know us by name but the reality is… they could care less. The same can be applied to online marketing. In an ideal world we want people to belong to our social networks and search for us by name… but they rarely do. That’s why business blogs are the perfect vehicles that can help your company be human and be found. Join award winning marketer, Chris Baggott, as he explores the evolution and adoption of business blogs and what the next generation of blogging software’s and strategies have to offer companies like yours.
Bonus Social Media Case Study Presentation! Rebecca Lieb will present a fascinating case study review on how one company was able to calculate the business value of a single visit from Twitter to its web site.
Participants will learn:
- What’s the hype around business blogs?
- Why are businesses readily adopting blogging?
- What’s the tangible benefit of business blogging?
The Speakers
Chris Baggott
Founder and CEO, Compendium Blogware
Chris Bagott hails from ExactTarget, a Software as a Service email service provider, where he is a Co-Founder and former CMO. A futurist in marketing, search and SEO Chris was recently named one of the Top 100 Most Influential marketers. Chris is the visionary behind ExactTarget's market-leading on-demand email marketing software solutions. As co-founder and chief marketing officer, Chris led the growth of the company to over 5,000 customers in less than five years. A leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes. A marketing futurist and voice for email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and MarketingSherpa.
The Moderator
Rebecca Lieb
VP US Operations, Econsultancy
Rebecca is an expert in interactive marketing and advertising, was editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She's also a content strategy consultant for a variety of brands as well as professional trade organizations. A current project, The Curator, just launched in beta. Earlier, Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group.
Her book, The Truth About Search Engine Optimization, was recently published by FT Press.
Webinar Details
Date: November 5, 2009
Time: 11 AM PST (2PM EST)
Duration: 90 Minutes
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